Consumer preference for cheeses sold at street markets

Abstract

The objective of this study was to evaluate the preference of consumers in relation to cheeses sold in open markets in the city of Montes Claros – MG. The samples were collected at the street markets in the neighborhoods of Major Prates, Delfino Magalhães and at the Central Market, and 60 samples were collected. The results were made available in graph format with the help of the Microsoft Excel 2016 program in order to elucidate the information obtained in the research. The data were explored as an experimental cross-sectional study and quantitative analysis, seeking to understand the reason for the preferences of the cheeses available at the fairs and their knowledge in relation to the GMP described by the sanitary standards, and to identify the degree of consumer satisfaction with the product purchased. According to the preference of consumers in relation to the cheeses sold, it is perceived that in relation to the environment of commercialization and consumption, it is directly related to traditions, in addition to the idea of fresher and higher quality products due to the fact that they do not go through industrial processing.

DOI:https://doi.org/10.56238/sevened2024.012-008