Challenges and opportunities in the digital transformation of Brazilian SMEs
DOI:
https://doi.org/10.56238/isevmjv1n1-005Keywords:
Digitalization, Competitiveness, Technology, Innovation.Abstract
The digital transformation of Brazilian SMEs is essential to maintain competitiveness in the current market, especially after the challenges imposed by the COVID-19 pandemic. Adopting digital technologies enables these businesses to better connect with customers, increase operational efficiency, and innovate quickly. However, the transition faces significant obstacles, such as a lack of skills and resistance to change. With well-planned strategies, digitalization can bring great economic benefits and sustainable growth in the future.
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