IMPACT OF QUALITY CERTIFICATION ON THE VISIBILITY AND COMPETITIVENESS OF COFFEE PRODUCTION IN THE CERRADO MINEIRO

Abstract

The demand for sustainable agricultural practices and products that meet ethical criteria has grown among consumers, making certifications such as Fair Trade, Rainforest Alliance and UTZ essential for producers looking to stand out in the market. This study is justified by the need to understand how certifications can add value to coffee and influence the profitability of producers, in addition to promoting practices that ensure the economic and social sustainability of rural communities. The general objective was to investigate the impact of certifications on the visibility and competitiveness of coffee from the Cerrado Mineiro. The methodology adopted was qualitative, with documentary analysis and literature review, following ethical guidelines and without direct interaction with producers. Data from reports, academic articles, and statistics from relevant institutions were collected. The results indicated that certified coffees tend to fetch prices up to 30% higher than non-certified ones, reflecting consumers' willingness to invest in products that meet quality and sustainability standards. In addition, the certifications encouraged the adoption of more responsible agricultural practices, generating social and environmental benefits for the producing communities. The study concludes that quality certifications are essential for the competitiveness of coffee growing in the Cerrado Mineiro, recommending continuous support for these practices to promote a sustainable and ethical production model.

DOI:https://doi.org/10.56238/sevened2024.029-056