MUNICIPAL PUBLIC INFORMATION THROUGH SOCIAL NETWORKS

Abstract

Social networks have evolved and become the largest search engine for information today. The present study starts from the question: How is the involvement of citizens in the use of social networks to obtain municipal public information? With the general objective of examining the citizen's perception of the use of social networks, at the municipal level, to disseminate information. And, specifically, to analyze how a municipal body uses the social media platform Instagram to promote openness about its activities. As a methodology, a quantitative research was carried out, through a questionnaire applied through the Google Forms platform, based on the Guide of Good Practices for the performance of social networks, to be answered using a 5-point Likert measurement scale  , evaluating levels of frequency and satisfaction. Results were obtained that highlight the limitations of the municipalities evaluated in relation to the use of Instagram. As a suggestion, it is considered important to monitor the government-citizen relationship through the networks in the cities evaluated, seeking a functioning that promotes a positive evaluation of the population.

DOI: https://doi.org/10.56238/sevened2025.001-005