THE CONSTRUCTION OF A SUSTAINABLE DIGITAL ENVIRONMENT THROUGH PUBLIC POLICIES TO COMBAT CYBER RISKS AND PROTECT CONSUMERS

Abstract

The digital environment, or cyberspace, is an immaterial dimension that integrates social, economic, and technological aspects, being challenged by the excessive exploitation of data and hyperconnection. These factors generate significant risks for individuals and society, especially with regard to the protection of fundamental rights, such as privacy and security in the digital environment. This study investigates how to address these risks, focusing on the normative articulation between the Consumer Protection Code (CDC), the General Data Protection Law (LGPD) and the National Environmental Policy (PNMA). The proposed hypothesis is that, through this integration, combined with the promotion of cyberdemocracy, it is possible to restructure public policies that protect digital rights and promote the responsibility of the agents that cause harm. The methodology adopted is hypothetical-deductive, based on bibliographic research, with analysis of theoretical concepts about the digital environment, risks and the role of information and communication technologies (ICTs). The research also explores digital democracy as a way to overcome normative fragmentation and broaden public debate on digital environmental issues. The objective is to contribute to the strengthening of cyberspace governance and promote balanced socio-environmental development.

DOI: https://doi.org/10.56238/sevened2024.037-209