History of posters: Possible readings of the poster of the FIFA World Cup in Germany in 1974 and 2006

Abstract

This research aims to record part of the history of the advertising poster production that circulates in more than 120 countries by observing aspects of the creation and  graphic design of the communication product posters of the FIFA World Cup held in Germany, in the editions of 1974 and 2006. Analyzing poster productions helps us to understand society and contemporary communication. This research adopts the qualitative approach and the case study technique. For the analyses, references from the area of Advertising and Advertising such as Fonseca (1990), Moles (1974), Sant'Anna (1996), Cesar (2000) and, in the area of  graphic design: Williams (2013), Donis (2002) and Chinen (2011) are used. It can be indicated as results, from the analysis carried out, that the posters, produced for the biggest event of a single sport, are results of different moments in the German country, the first in the second half of the twentieth century (1974) and the second in the beginning of the twenty-first century (2006). The poster is present in the current market, coexisting with other media, whether printed, electronic, digital and/or alternative.

DOI:https://doi.org/10.56238/sevened2024.014-014