Marketing applied in companies in the health area: a discussion about the use of its tools

Abstract

Marketing contributes significantly to the economic and social development of communities, through the development of products and services to meet their needs and desires. Its unfolding in the health segment involves the concern to provide services that meet health needs and needs, disconnecting only the economic issue and humanizing the objectives. A major question is how the segment can use marketing tools to inform and ensure the scalability and sustainability of the business, maintaining institutional positioning. Through a qualitative aspect, represented by in-depth interviews, data and information on how to use the main marketing tools were obtained, in order to maintain the business with the expected longevity and inserted in an institutional environment.

DOI: https://doi.org/10.56238/methofocusinterv1-057