Moral harassment and the subjectivity of the contemporary worker: Analysis of the Ambev case

Abstract

This study explores the dynamics of contemporary work and its impact on workers' mental health, focusing in particular on organizational culture and bullying. Corporate culture, when it promotes cooperation and respect, benefits employees' well-being; on the other hand, competitive and precarious environments can increase the risk of mental disorders. The Ambev case illustrates how collective bullying practices can affect workers' identity and well-being, highlighting the need for healthy organizational policies. The study uses a qualitative approach and the case study method to investigate this complex relationship, guided by the theory of Work-Related Mental Health (WRMH).

DOI: https://doi.org/10.56238/sevenVImulti2024-051