Internationalization of companies: Strategies, benefits and current importance

Abstract

The internationalization of companies is an essential phenomenon in the current scenario of globalization and deglobalization. This article explores the fundamental concepts, challenges, and opportunities associated with international trade and the expansion of businesses across national borders. With the increasing interconnectedness of global markets, internationalization has become a vital strategy for business growth and sustainability. The motivations for this expansion include the search for new markets, risk diversification and production efficiency. However, internationalization also presents complex challenges, such as trade barriers, global competition, cultural differences, and the management of multinational operations. This study analyzes the significant benefits of internationalization, such as access to new markets, risk mitigation, and the use of specific competitive advantages. In addition, the article discusses examples of companies that have stood out on the international stage, highlighting the importance of adaptation and innovation. Understanding the concepts and strategies associated with internationalization is crucial for companies that want to stand out in a globalized business environment.