A study on the systematization and implementation of autonomous or self-service supermarkets

Resumo

The retail market in Brazil has been undergoing a major technological transformation, with the emergence of new business models, such as autonomous markets. These establishments offer an innovative and convenient shopping experience for consumers, with the possibility of making purchases fully automatically, from access to the store to payment. Thus, the present study addresses as a question the respective problem: How does the systematization of an intelligent market work? Thus, this work aims to demonstrate the implementation and systematization of an intelligent market focused on convenience. For this, as a methodological support, a bibliographical research was carried out, with the analysis of scientific articles, books and sites specialized in the subject. From the analysis of the collected data, it was possible to identify the main components of an autonomous market, as well as the challenges and opportunities for its implementation in Brazil. Thus, we point out that the components of an autonomous market include: Technology (image identification systems, artificial intelligence, sensors and others); Infrastructure (cameras, sensors, alarms and others); Process (business rules, flow of purchases, among others). In this sense, the challenges for the implementation of autonomous markets in Brazil include: Need for technology investments, autonomous markets are dependent on advanced technologies such as artificial intelligence and computer vision; Consumer confidence: consumers need to be confident that their data and purchases will be safe; Regulation of the sector: the sector of autonomous markets is still new in Brazil and there is no specific regulation for this type of business. Opportunities for autonomous markets in Brazil include: Operational cost reduction: autonomous markets do not need employees to serve customers, which can generate cost savings; Increased sales: autonomous markets can increase sales, because they offer a more convenient and flexible shopping experience; Improved customer experience: autonomous markets can offer a more personalized shopping experience and adapted to the needs of consumers. Finally, this study contributes to the knowledge about autonomous markets, presenting an overview on the subject and discussing the main challenges and opportunities for its implementation in Brazil.

DOI:https://doi.org/10.56238/interdiinovationscrese-028