The marketing challenges faced by the medical entrepreneur
Resumo
Being an entrepreneur is not an easy task, and this becomes more complex when the entrepreneur is also a physician. This occurs because of the busy life and the little free time that these health professionals have. Therefore, this article has as its main theme the marketing setbacks faced by the entrepreneurial physician. Regarding the objective, the aim was to describe the marketing challenges faced daily by entrepreneurial physicians. Thus, the methodology used was an integrative literature review, with a qualitative approach. The results showed that the challenges are diverse and caused by diversified factors, thus, the physician must seek his differential to stand out in the market. It was also found the lack of a good basis of administration, which is necessary for the good performance of any company, as these subjects are not offered in the medical course, it becomes another challenge to be faced. Examples were also quoted from doctors who use social networks as a way of attracting new customers/patients.
Este trabalho está licenciado sob uma licença Creative Commons Attribution-NonCommercial 4.0 International License.
Copyright (c) 2023 Marcus Vinicius de Carvalho Souza, Lisiane Pires Martins dos Santos, Silvana de Oliveira Freire, Izane Luiza Xavier Carvalho Andrade, Alice Lima Rosa Mendes, Dezuita dos Santos Freitas Viana, Suely Moura Melo##plugins.themes.gdThemes.article.Authors##
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Marcus Vinicius de Carvalho Souza
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Lisiane Pires Martins dos Santos
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Silvana de Oliveira Freire
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Izane Luiza Xavier Carvalho Andrade
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Alice Lima Rosa Mendes
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Dezuita dos Santos Freitas Viana
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Suely Moura Melo