Managerial actions in health care companies

Resumen

Objective: to analyze the organizations of health care companies regarding their marketing management actions, in the management of use for adequate customer service, in the maintenance of their reputation in the market and an analysis methodology for the creation of projects for process improvement, in this case Six Sigma. Methodology: literature review, which aims at a bibliographic survey of critically defined themes. Results: it is vitally important for the maintenance and growth of a healthcare company to have tools for competent management, always aiming at the most important thing for the customer. Conclusion: with increasing competition and the dispute for profit, health care companies that do not have a management plan aimed at improvements may lose customers and market space.

DOI:https://doi.org/10.56238/sevened2024.012-028