FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS

Authors

  • Ana Carolyna Cazé Donato
  • Rodrigo de Oliveira Simões

Keywords:

Intellectual Property, Trademark Registration

Abstract

Trademark registration has gained relevance, especially after the pandemic, being essential for small, medium, and large entrepreneurs to stand out in the market. Intellectual and Industrial Property are regulated by several laws, with a focus on the protection of innovations and trademarks.

DOI: https://doi.org/10.56238/sevened2024.037-130

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Published

2025-01-03

Issue

Science and Connections: The Interdependence of Disciplines

Section

Articles

License

Copyright (c) 2024 Ana Carolyna Cazé Donato, Rodrigo de Oliveira Simões

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite

FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS. (2025). Seven Editora, 2035-2050. https://sevenpublicacoes.com.br/editora/article/view/6329