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FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS

Ana Carolyna Cazé Donato

Rodrigo de Oliveira Simões

Keywords

Abstract

Trademark registration has gained relevance, especially after the pandemic, being essential for small, medium, and large entrepreneurs to stand out in the market. Intellectual and Industrial Property are regulated by several laws, with a focus on the protection of innovations and trademarks.

DOI: https://doi.org/10.56238/sevened2024.037-130

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2024 Ana Carolyna Cazé Donato, Rodrigo de Oliveira Simões
CHAPTER 130
VERSÃO (Português (Brasil))

Author(s)

  • Ana Carolyna Cazé Donato
  • Rodrigo de Oliveira Simões