Olympic educational values and meanings assigned by a virtual community: Netnography as an essay for education and media discussion

Abstract

The International Olympic Committee, based on the dissemination of Olympic, Paralympic and educational values of Olympism, becomes an issuer that produces events, rites, competitions, documents, formations, declarations, with the intention of communicating through its codes, a set of values that are a priori taken as positive. The role of the media and the technological potential that this entity has today contributes exponentially, either to organize or to disorganize, the intentions that the original issuer codified. As a research methodology, netnography in a virtual community (QUORA) was used, and as an analysis, Ginzburg's "indiciary paradigm", which has a relationship with semiotics and can be related to the theory of communication and values of sport proposed by Carr. It is concluded that the subjective relationship of the users of the Quora platform allowed the verification of the impossibility of defining an approximately unison perception regarding the values expressed by Olympism and how they reach common sense. Within the analysis of the meanings attributed by the users of the platform, however, it was possible to perceive that the hypothesis of the presence of positive, negative and neutral nuances, defended by Carr, are present in the set of narratives produced in this study.

DOI:https://doi.org/10.56238/sevened2024.002-013