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Entrepreneurial drops: The role of narrative in the simple organic brand

Coltro A;

Oliveira GLL.

Brand experience: a study on the experiences that influence the decision of the consumer purchase of Conceiçoense - BA between 2019 and 2020 - case Tambaú

Jesus GS;

Brandão LC;

Campos KF.

Netflix: Branding strategies on Instagram

Abdala LAZ;

Carneiro MRO.

| 500-528

SUSTAINABLE HIGHER EDUCATION INSTITUTION AND THE INFLUENCE ON THE BRAND AND THE MANAGEMENT OF THE RELATIONSHIP WITH THE STUDENT

dos Santos AFA.

| 351-365

A study on Apple and its actions in retail marketing

da Sila L;

Antunes MJM;

Carrino AL.

Boca Rosa Beauty and BBB 20 20: Storytelling Analysis

Pinheiro EHA;

Zanoni G;

Carrino AL.

The Influence of Social Media on Organizations: How brands are impacted when associated with cancel culture on the internet

Saldanha DC;

Lima MRS.

Corporate identity communication planning: recognition of a sports equipment brand

Kobayashi AT;

Catto C;

de Castro FS;

dos Santos GC.

Influence of coffee packaging on consumer purchase decision

Silva HAR;

Pereira RC;

Marques CS;

Graciano AC.

MAJOR BRAND ATABIACHIN: MISMATCHES BETWEEN THE ETHICAL AND THE EMIC

Souza FAF.

| 1064-1076

Affective design and sustainability: Social stimulation at the feet of humanity

Mourão NM;

Mourão BP;

Hoehne AML.

The advertisements of beauty products for black women as deracialized speech in emphasis on the circulation of speeches

Pereira FD;

Nascimento MGL;

Lima MMC.

| 49-60

Historical context of social, environmental and corporate governance (ESG) and its impacts on organizations: A literature review

Nascimento LD;

Acruz CS;

Silva JV;

Silva JA;

et al.

| 106-113

Metaverse and its possibilities in educational environments

Santos LCB;

Melo MC;

Portela IMC;

Santos GMD;

et al.

Isotonic beverage consumer profile

Rodrigues KS;

Sousa MF;

Dutra MBL;

Kameyama O.

Evaluation of complete foods for dogs and cats marketed in the municipality of Parauapebas-PA

Marinho AM;

Magno AT;

Neta ERS;

Tavares FB.

FROM INFORMALITY TO FORMALISM: THE BRAND AS A MEANS OF DRIVING SMALL BUSINESS

Donato ACC;

Simões RO.

| 2035-2050

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