JEITINHO BRASILEIRO: CULTURAL ADAPTATION OF EUROPEAN EXCHANGE STUDENTS AT PUC-RIO

Abstract

The Brazilian Way is a peculiar Brazilian social strategy of adaptation, involving dimensions such as corruption, creativity and the breaking of social norms. The objective of this research was to search for evidence that demonstrates which group of European exchange students is closer to the Brazilian way. 53 European exchange students from PUC-Rio participated in this research, 32 of Romance origin and 21 Anglo-Saxon. The instrument used for data collection was the Brazilian Way Scale. Data from the independent sample comparison tests revealed that there was no significant difference between the groups, even though the averages of Romance-speaking countries were higher. However, this result may have been influenced by the insufficient sample size, and by the fact that more French students participated in the research. Thus, future research should be carried out to diversify the literature.

DOI: https://doi.org/10.56238/sevened2025.001-040