Female protagonism and organic management of productive backyards: Instagram as a tool for disseminating the implementation of the sustainable development goals of the 2030 agenda

Abstract

The United Nations 2030 Agenda is a plan to achieve a better world for all peoples and nations by 2030. This document was consolidated at the United Nations General Assembly in September 2015, in which 193 countries, including Brazil, established 17 sustainable development goals. In addition, Sustainable Development Goals (SDGs) 1 (eradication of poverty), 2 (zero hunger and sustainable agriculture), 3 (health and well-being), 5 (gender equality), 10 (reduction of inequalities), 11 (sustainable cities and communities), 13 (action against global climate change), 14 (life below water) and 15 (life on land) relate to productive backyards of family farming,  due to the strengthening of sustainability and female protagonism, and SDG 4 (quality education), which was achieved according to the proposed activities, promoted an interaction between the Affirmative Actions for Diversity and Inclusion team (which receive support from the Dean of FCAV/Unesp) and the women farmers of the settlement of Córrego Rico (SP), capable of generating an exchange of knowledge for both. However, there is still a lack of access to information on this subject by the population. Therefore, social networks such as Instagram can help in the dissemination of this knowledge, so with this work we seek to apply it in posts about Family Farming, Female Protagonism, Agroecology and Productive Backyards, based on interviews with family farmers from the Association of Family Women Farmers of the Córrego Rico Settlement (A.M.A.A.R.) who are responsible for the management of productive backyards and were also consulted scientific articles and extracted pertinent information in an accessible language on these topics. Subsequently, the metrics of the posts (likes, comments, shares and saves)  and  the opinion of the followers were analyzed through the answers of   a questionnaire that was created through Google Forms, to evaluate the contribution of the posts of the @amaar_projeto profile on Instagram, in which the content of these publications relates the daily life in the productive backyards of family farmers with the fulfillment of the objectives of the 2030 Agenda. Through the questions on the form, it was found that a large part of the respondents consider as "very important" the actions that A.M.A.A.R family farmers do in their productive backyards for the fulfillment of the proposed SDGs. Therefore,  Instagram has proven to be an excellent tool to scientifically disseminate that the productive backyards of family farming contribute to the fulfillment of the Sustainable Development Goals of the 2030 Agenda, due to the female protagonism and the sustainable agroecological management that occurs in them.

DOI:https://doi.org/10.56238/sevened2023.008-017