Infographics on the democratization of knowledge in the COVID-19 era

Abstract

Introduction: The search for information is essential to update professionals and provide the population with knowledge. In this context, infographics are resources capable of conveying complex information quickly, easily understandably, and attractively. Objectives: To analyze the interaction of the population with the infographics through social networks, to compare the access of the infographics on the Hospital PUC Campinas website in relation to the other pages of this website and to identify the reach of the infographics on the website and on Instagram. Methods: This is a descriptive, cross-sectional, retrospective, and comparative study on the impact of infographics that were published on the website of the PUC Campinas Hospital on a page for the population and another for health professionals, as well as they were also posted on an Instagram profile. Thus, the data from the website was collected by an IT professional and the data from Instagram would be collected from the platform itself. Results:  The number of likes varied according to the specialties and topics covered and the number of views on the page of the PUC Campinas Hospital were significantly higher when it came to information in Infographics. Discussion: Infographics are excellent tools for the popularization of knowledge since they facilitate understanding and dissemination due to their format and short excerpts of texts. Conclusion: More research is needed to evaluate the capacity of infographics, given the low number of studies in the literature, although they seem to have a great capacity for disseminating information.

DOI:https://doi.org/10.56238/sevened2023.004-043