Abstract
The present work is part of both the didactic experience with the students of the Tourism course of the Science Center of São Bernardo (MA), as well as the experience, observation and research in a region far from the capital São Luís and little valued by the tourist activity, although it has attributes for its development. The main objective is: to analyze the challenges, nuances and perspectives of tourism development in the municipality of São Bernardo, Baixo Parnaíba Maranhense Region, observing the possibilities of internalization of tourism activity in the state of Maranhão, as well as its structuring and segmentation, especially those not linked to mass tourism, such as - ecotourism, adventure tourism and rural tourism. In this article we will cover only about the first two segments. It is important to note that when the project was drafted, the country and the world was already in the midst of the COVID-19 virus pandemic. And although there was the prospect of a return to normality, we were forced to make changes in the methodology, sticking to the bibliographic research and the analysis of official documents. The idea is to understand the existing barriers between the policies and the reality experienced in the northeast, especially Maranhão and the Baixo Parnaíba Maranhense.
DOI:https://doi.org/10.56238/uniknowindevolp-078