Competition in the metallurgical area of the production of equipment for coffee roasting

Abstract

The competition in the metallurgical area of the production of equipment for coffee roasting is intense and impacts the market in several ways. With increasing global coffee consumption and demand for high-quality products, roasting equipment manufacturers need to differentiate themselves to remain competitive.   Thus, the present study presents as problematization the respective questions: What are the actions that lead to the competitiveness of competitors in relation to the scenario of the production of coffee machinery production? How does competition among machinery manufacturers affect equipment prices?  What is the environmental impact of machinery for coffee production? Is there a company that offers more sustainable solutions? In the search for answers to this problematization, this work has as general objective to analyze the scenario of the competition of the production of machinery for the marketing system of the coffee grower. As specific objectives we define: Identify the main manufacturers of machinery and evaluate the market concentration; How the technology used in the machinery impacts on coffee production and the competitiveness of competitors; Investigate how competition among machinery manufacturers affects equipment prices; Assess the environmental impact of machinery for coffee production and identify companies that offer more sustainable solutions. Thus, the  methodological procedure undertaken in this work corresponds to bibliographic and electronic research that circulate the theme, providing studies and voices of authors who dialogue about this scenario.  In this way, the content to be raised corresponds in the search of secondary data, as well as in the documentary research analyzing budget portfolios of some respective companies that produce such machinery. In view of this collection, the methodological link is related to a close look at the criteria adopted in these portfolios with a better visualization of the items and attributes that are made available by such companies.  In short, competition in the metallurgical area of coffee roasting equipment production is intense and drives companies to constantly seek innovation, efficiency and differentiation. Manufacturers face challenges regarding both equipment prices and environmental impact. Those who can balance these aspects effectively are more likely to stand out and thrive in this competitive market.

DOI:https://doi.org/10.56238/uniknowindevolp-066