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Communication strategy in coping with COVID-19: Experience report

Paiva JSP;
Rocha MKM;
Freire CPL;
Feitosa AKN;
Brandão BF;
Alves JSM;
Belo NP;
Reis VAS;
Silva RP;
Herzer TL

Jamile de Souza Pacheco Paiva

Moniky Keuly Marcelo Rocha

Camila Peixoto de Lima Freire

Anna Karuza Nogueira Feitosa

Bruno Ferreira Brandão

Jamille Soares Moreira Alves

Natália Paes Belo

Virginia Angelica Silveira Reis

Rivânio Paulino da Silva

Thais Lobo Herzer


Keywords

COVID-19
Health communication
Health services management

Abstract

Communication is an essential instrument for the effectiveness of health practices, enabling the dissemination of information, experiences and the development of improvement and innovation strategies. This study aimed to report the experience of creating a communication management committee, as a strategy to maintain dialogue with family members in coping with COVID-19. This was a descriptive study of experience report, contemplating the description of the phases of the process of implementation of the strategy developed at the General Hospital Dr. Waldemar Alcântara (HGWA), managed by the Institute of Health and Hospital Management (ISGH) in Fortaleza, Ceará. The results obtained with the strategy were positive, both for the family members as well as for the patient. It is concluded that in addition to communication, it was possible to strengthen the transition of care, through the multidisciplinary record in the medical record and allow greater integration with the sectors, sensitization of professionals, and approximation of family members.

 

DOI:https://doi.org/10.56238/emerrelcovid19-069


Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Copyright (c) 2023 Jamile de Souza Pacheco Paiva, Moniky Keuly Marcelo Rocha, Camila Peixoto de Lima Freire, Anna Karuza Nogueira Feitosa, Bruno Ferreira Brandão, Jamille Soares Moreira Alves, Natália Paes Belo, Virginia Angelica Silveira Reis, Rivânio Paulino da Silva, Thais Lobo Herzer

Author(s)

  • Jamile de Souza Pacheco Paiva
  • Moniky Keuly Marcelo Rocha
  • Camila Peixoto de Lima Freire
  • Anna Karuza Nogueira Feitosa
  • Bruno Ferreira Brandão
  • Jamille Soares Moreira Alves
  • Natália Paes Belo
  • Virginia Angelica Silveira Reis
  • Rivânio Paulino da Silva
  • Thais Lobo Herzer