Abstract
Tourism is part of an industry considered clean, job-generating and non-polluting. Furthermore, it is an activity that goes beyond economic aspects and develops very important sociocultural aspects. Thus, culture is an essential factor in the practice and reflection on tourism and one of the main factors for the sustainability of tourist sites. The objective of this work is, therefore, to analyze how sustainability theories can contribute to promoting socially sustainable tourism to unique locations such as Ribeirão da Ilha, in the municipality of Florianópolis/SC. Therefore, the methodology used to elaborate this research was through a case study, divided into four parts: the first part aimed to elaborate a bibliographic survey on tourism and its relationship with culture and also on the history of Ribeirão da Island, as well as on the sustainability of tourist destinations; the second part was built with a brief contextualization of the neighborhood and its economic and tourist aspects; in the third part of the study, a survey was carried out with local residents, mainly those from the parish (center of the neighborhood), in order to know the conceptions of the local population about the potentialities and challenges for the development of tourism in Ribeirão da Ilha; and finally, in the fourth part, an analysis of the tourist sustainability of the place was elaborated and actions for its development were proposed. Thus, as the main results from the research, it was observed that in order to promote socially sustainable tourism in Ribeirão da Ilha, it is necessary to monitor and develop, on the part of the state, civil society and private initiative, a series of factors that will support tourism. and that are linked to environmental conservation, social equity and economic efficiency, generating comfort and satisfaction not only for tourists, but also for local residents.
DOI: https://doi.org/10.56238/methofocusinterv1-065