Abstract
Organizational betterments impact and challenge the tacit and empirical knowledge related to fear, productivity, and organizational cultural changes. From that understanding, this study case features an authentic laboratory of facts and experience that provides the opportunity to apply tools and techniques that, displayed through the innovative methodology and customized proposal for small business operations, could minimize the impacts of fear within its different spheres, what shall enable to consider, scientifically, the efficiency of tools for adequate and appropriate management to promote business results. A humanistic approach, proposed by people-oriented management philosophy, considers the relation between interpersonal relationship betterment and the increase in productivity a fundamental element to perform tangible results. It is believed that by approaching fear as a paradigm, resignifying absolute truths, roles, and responsibilities, and treating the needs of individuals either isolated or in groups, it can be possible to map the human potential and professional talents among collaborators. Revealing future successors, and identifying the best practices and solutions for the organization by establishing a strong trust relationship among collaborations, can also stimulate higher accession and increase professional interest in the business issues. It is concluded that, via humanized management, the major investors may increase people's productivity and profitability of the business units, promoting operational sustentabililty with higher organicity.
DOI:https://doi.org/10.56238/alookdevelopv1-069