Strategic planning for export: Methodologies applied for insertion in the international market

Abstract

For a company to succeed in its internationalization process, it is necessary to have a careful evaluation of its export capacity, having established its mission, vision and values, it is possible to observe more clearly all the pillars of the company's organizational culture. It is also necessary to identify the main challenges encountered both in the internal and external environments. The definition of its market positioning and bargaining power is crucial for it to be able to export in a competitive and lasting manner, monitor export performance, evaluate results and adjust as necessary, standing out in the international sphere. Technical planning for exports is essential to ensure the success and sustainability of the operation, maximizing growth opportunities in the international market. Based on this, this work presents a theoretical discussion about the importance of an export plan, based on techniques of analysis and corporate management.