The legality of digital marketing of dental surgeons in alto Paranaíba-MG

Abstract

The legality of marketing has been a subject that is much discussed nowadays, since not all dental surgeons (DCs) follow or know the protocols required according to the laws of the Code of Ethics for this professional. The present work aims to verify the knowledge of professionals in relation to the rules of the Regional Council of Dentistry (CRO), applied within digital marketing in CDs in Alto Paranaíba, MG. followed; carry out a data survey; carry out a possible public policy aimed at raising awareness and knowledge of the code of ethics. The methodology used is based on research with a qualitative and quantitative approach, which used the survey method through the application of a questionnaire for dental professionals. It is concluded that most of the research participants are aware of the standards proposed by the CRO as well as apply them.