Resumo
So many hours in front of screens, little sleep, and increased levels of anxiety have made our eyes more tired. The area around the eyes is thinner and can also suffer from hyperpigmentation, wrinkles, lack of hydration, and sagging. As a result, the cosmetic industry has been suffering an increasing demand for products that help in the rejuvenation of the skin, especially in the periocular region, which over time suffers from the wear and tear of age. Associated with this, the current context of the dermocosmetics market seeks sustainable products given the growing concerns in the socio-environmental sphere. Brazil, in this scenario, due to its biodiversity of the flora, has great importance for the biotechnological growth and in the development of cosmetic products of plant origin, with great potential both in the national and international markets. These natural actives have, among many of their properties, proven to have an effect on the anti-aging process, being a source of antioxidants, thus acting on the ability to promote cell proliferation and be effective against wrinkles. Thus, the importance and interest aroused by the pharmaceutical industry in the search for these natural compounds that bring the importance of the sustainable issue and also in the effectiveness in promoting desired characteristics against aging such as wrinkles, expression lines, bags and dark circles under the eyes is highlighted, ensuring a young and healthy appearance.
DOI:https://doi.org/10.56238/sevened2023.006-071