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Corporate identity communication planning: recognition of a sports equipment brand

Kobayashi AT;
Catto C;
de Castro FS;
dos Santos GC

Andréa Tiemi Kobayashi

Camilo Catto

Flavia Santos de Castro

Geisa Costa dos Santos


Resumen

The present work presents communication concepts associated with sports, focusing on the consolidation of the corporate identity of a sports material company. Data were collected on the definition of communication and corporate identity focused on football; information regarding the history of the organization; identification of communication processes; analysis of external and internal environment; mapping of audiences focusing on football clubs sponsored by the organization, in addition to in-depth individual interviews. After that, to illustrate, a communicational diagnosis of a sports material manufacturer was carried out, which supported the elaboration of the objectives and proposed actions with a focus on brand recognition and with the public that it has a relationship.

DOI: https://doi.org/10.56238/devopinterscie-082


Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

Derechos de autor 2023 Andréa Tiemi Kobayashi, Camilo Catto , Flavia Santos de Castro, Geisa Costa dos Santos

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  • Andréa Tiemi Kobayashi
  • Camilo Catto
  • Flavia Santos de Castro
  • Geisa Costa dos Santos