Resumen
The "Lilac March" is a campaign to raise awareness and prevent cervical cancer, organized annually by the Ministry of Health of Brazil in March. The main objective is to inform the population about the importance of prevention and early diagnosis of this disease, which is highly preventable and treatable if detected in the early stages. The campaign encourages screening tests, such as Pap smears, and vaccination against HPV – which is one of the main causes of cervical cancer. During the 2024 campaign, at the Family Health Unit (USF) of the Riacho Doce community in Maceió/AL, a lecture was held on the importance of regular screening tests and HPV vaccination, which can be performed at any health unit. In an environment of safety and trust, interactive materials were used with audiovisual resources, anatomical models, pamphlets and diagrams, with the aim of demystifying HPV vaccination and Pap smears. In addition, there was a Q&A session that featured the testimonies of the women who have already performed to promote identification and encouragement in the group. The results were positive, according to adherence to Pap smears and HPV vaccination in the weeks following the action at the FHU.
DOI:https://doi.org/10.56238/sevened2024.012-034