Historical Aspects Of Health Campaigns In Brazil: Proposing An Education In Health Sciences Through Popular Education

Abstract

In Brazil, the embryo of what is known today as "Health Education" appears only in the second half of the 19th century, after the arrival of the Portuguese royal family. Despite this, health campaigns, defined as advertisements that aim to guide the execution of self-care practices, therefore essential instruments of Health Education, appeared only in the early twentieth century, based on a coercive and controlling model.  Over the decades, the use of health campaigns as instruments of Health Education has had its objectives, target audience, and performance spaces modified. Thus, the way this type of campaign is run today is the result of a historical process that is intertwined with the health and education models advocated in each period of Brazilian history. Nowadays, a more dialogic and inclusive model of Health Education is advocated, called Popular Education in Health, and it is necessary to apply this model to the instruments that make up the health campaigns. Given this, it became evident the need to reflect on the use, production, and messages conveyed in health campaigns in order to understand the need for this material to actually move towards an Education in Health Sciences through Popular Education.

DOI: https://doi.org/10.56238/colleinternhealthscienv1-123