JESUS , G. dos S. de; BRANDÃO , L. da C.; CAMPOS, K. F. Brand experience: a study on the experiences that influence the decision of the consumer purchase of Conceiçoense - BA between 2019 and 2020 - case Tambaú. Seven Editora, [S. l.], 2023. Disponível em: https://sevenpublicacoes.com.br/editora/article/view/1360. Acesso em: 18 sep. 2024.