FROM BROADCASTING TO IMMERSIVE EXPERIENCE: HOW COMMERCIAL INNOVATION AND DATA INTELLIGENCE ARE TRANSFORMING SPORTS AND MEDIA GLOBALLY. International Seven Journal of Multidisciplinary, [S. l.], v. 2, n. 1, 2023. DOI: 10.56238/isevmjv2n1-023. Disponível em: https://sevenpublicacoes.com.br/ISJM/article/view/7103. Acesso em: 23 jul. 2025.